Analytics · Growth · Engineering

Turn Website Data Into Business Growth.

We analyze how people find and use your website, uncover opportunities for improvement, and build digital experiences that convert visitors into customers.

Get a Website Audit Explore Services
  • UnderstandMeasure what matters.
  • OptimizeRemove growth barriers.
  • GrowIncrease business results.
Qualified leads by channel Illustrative data
tracking fixed
Organic searchPaid campaigns
An illustrative dashboard snippet. The numbers are not from a real client.

What we help you solve

From symptoms to clear next steps

Most growth problems show up as vague frustration. We turn them into measurable questions — and practical fixes.

You have traffic, but cannot tell which visitors turn into customers.

Define goals and fix conversion measurement.

Your pages exist, but customers struggle to find them.

Audit technical SEO and build a content plan.

People land on your site and leave without contacting you.

Analyze journeys and reduce conversion friction.

Your website is slow and difficult to improve.

Implement performance, frontend and backend upgrades.

Services

Analytics first. Everything else builds on it.

Reliable measurement comes first, so every SEO, conversion and engineering decision is based on evidence.

Core service

Analytics & Measurement

Reliable visibility into how visitors find you, what they do, and which actions lead to business results.

  • Tracking audit of your current setup
  • Google Analytics 4 (GA4) setup and validation
  • Google Tag Manager (GTM) implementation
  • Event definitions and key-event (conversion) design
  • Form and lead measurement
  • E-commerce tracking, where applicable
  • Google Search Console integration
  • UTM naming conventions for campaigns
  • KPI dashboard and recurring reports
  • Written measurement specification and data-quality checks
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iGaming Tracking & Retention

Implement reliable player tracking, custom event measurement and segmentation that support acquisition, retention and reactivation.

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SEO & Organic Growth

Make your site easier to discover for the people already searching for what you offer.

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Specialized expertise

Industry-specific work for complex data and conversion challenges

Beyond the core growth stack, we help teams with specialized tracking and research needs that require careful data quality and operational discipline.

iGaming Tracking & Retention

Implement reliable player tracking, custom event measurement and segmentation that support acquisition, retention and reactivation.

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Healthcare Data Research & Enrichment

Research missing healthcare data from public sources, validate records and enrich your datasets with traceable, quality-checked outputs.

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AI & data

AI tools built on data you can trust

Turn documents and data into reliable AI tools — and prepare the data those tools depend on.

AI & Software Development

Turn documents, data and repetitive workflows into useful AI tools — chatbots, knowledge assistants, search, document processing and automation.

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Data Cleaning & Preparation

Turn messy spreadsheets, exports and document collections into consistent, documented data you can analyze, search or train AI on.

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AI Datasets & Annotation

Design, label and document the datasets AI models are trained and evaluated on — including human-feedback and expert-annotated data.

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AI Training: Models & Teams

Train and fine-tune AI models on your own data — and train your team to use AI tools effectively and safely.

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Healthcare Data Research & Enrichment

Research missing healthcare data from public sources, validate records and enrich your datasets with traceable, quality-checked outputs.

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Medical Data Processing

Extract, de-identify and annotate medical texts and research data for research and AI development — with privacy designed in from the start.

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Not sure where to start?

Tell us about your documents, data and goal. We'll suggest whether a small proof of concept makes sense.

Discuss an AI project

Our process

Measure → Analyze → Optimize → Grow

A repeatable loop: every change is measured, so the next decision is better informed than the last.

  1. 01

    Measure

    Make sure tracking is complete, accurate and tied to business goals.

  2. 02

    Analyze

    Find where visitors come from, what they do, and where they drop off.

  3. 03

    Optimize

    Prioritize and implement fixes across content, UX, SEO and code.

  4. 04

    Grow

    Validate results against the baseline and plan the next iteration.

How we work

Recommended starting point

Website Growth Audit

A structured review of your analytics, search visibility, technical performance and conversion journey — with a prioritized action roadmap.

  • Written audit report (PDF)
  • Findings ranked by impact and effort
  • Prioritized action roadmap
  • Review meeting to walk through the findings
Get a Website Audit
  • Analytics implementationIs the data you rely on complete, accurate and connected to real business goals?
  • Search visibilityCan search engines crawl and index your key pages, and do they match what buyers search for?
  • Technical performanceHow fast and stable is the site on real devices, and what slows it down?
  • Conversion journeyWhere do visitors hesitate or leave between landing and contacting you?

Methodology

See what drives growth

We report on decisions, not vanity metrics: where qualified visitors come from, where they drop off, and what changed after each fix.

Lead funnelIllustrative data
  1. Sessions100%
  2. Viewed a service page46%
  3. Started the form12%
  4. Submitted the form4%
The biggest drop is between form start and submission — a candidate for a form friction review.
Audit scorecardIllustrative data
  • Analytics implementationNeeds work
  • Search visibilityFair
  • Technical performanceGood
  • Conversion journeyFair
Each area is backed by specific findings, ranked by impact and effort.

Tools and standards we work with

  • Google Analytics 4
  • Google Tag Manager
  • Google Search Console
  • Looker Studio
  • BigQuery
  • Server-side tagging
  • Core Web Vitals
  • Structured data

Listed for capability only. No vendor partnership or certification is implied.

Who does the work

Founder-led, team-delivered

Shogher and Tigran lead projects and stay closely involved, working with a broader team of specialists to deliver the analysis, data and engineering each engagement needs.

Portrait of Shogher Ghazaryan

Shogher Ghazaryan

Co-founder · Analytics & Data

Google Tag Manager and Google Analytics specialist, former head of a GTM and pixel-integration department, with six years in clinical research data operations.

Portrait of Tigran Hovhannisyan

Tigran Hovhannisyan

Co-founder · Engineering & Infrastructure

Senior platform engineer with 18 years in software and production infrastructure at Oracle, McAfee, Questrade and Valeo.

More about us

Insights

Practical guides on analytics and growth

All insights

FAQ

Common questions

What is a Website Growth Audit?

A structured review of four areas — analytics implementation, search visibility, technical performance and the conversion journey. You receive a written report with findings ranked by impact and effort, a prioritized roadmap, and a meeting to walk through it.

Are you a marketing agency or a development team?

Both, with analytics leading. We start by making sure your data is trustworthy, then use it to decide what to change — and we have the engineering capability to implement those changes ourselves, across frontend, backend, integrations and tracking.

Do you guarantee more traffic, rankings or leads?

No. Nobody can honestly guarantee search rankings or conversion gains. What we commit to is clear measurement, evidence-based recommendations, careful implementation, and honest reporting on what changed.

Do we need Google Analytics 4 already set up?

No. If tracking is missing or unreliable, fixing it is usually the first step — the audit will tell you what is in place and what is not.

How is pricing decided?

Engagements are scoped after an initial conversation, based on the size of your site and what you need. Tell us about your goals and we will propose a scope.

Ready to see what your website data is telling you?

Start with a Website Growth Audit and get a clear, prioritized plan.

Request a Website Audit Book a consultation