Core service

Analytics & Measurement

Get reliable visibility into how visitors find your website, what they do there, and which actions lead to leads and sales — with GA4, Google Tag Manager and dashboards set up correctly.

Request an Analytics Audit

Problems this solves

  • You have traffic, but cannot tell which visitors turn into customers.
  • Conversions in Google Analytics do not match leads or sales in your CRM.
  • Nobody is sure which events are tracked, or whether they still fire.
  • Campaign traffic shows up as "direct" or "unassigned".

Why measurement comes first

Every other decision — which pages to improve, which campaigns to fund, which features to build — depends on data you can trust. In practice, many analytics setups quietly drift: events stop firing after a redesign, conversions are double-counted, campaign traffic lands in "direct", and nobody is quite sure what a reported "conversion" actually means.

We start by documenting what should be measured, based on your business goals, and then make the implementation match that specification. The result is a setup your team understands, with a written record of every event and key event (what GA4 calls conversions).

Privacy by design

Measurement should respect your visitors. We implement consent-aware tag firing where required, keep personal data such as names and email addresses out of analytics, and document what is collected and why. Legal requirements depend on where you operate, so we recommend your policies are reviewed by a qualified advisor.

What's included

  • Tracking audit of your current setup
  • Google Analytics 4 (GA4) setup and validation
  • Google Tag Manager (GTM) implementation
  • Event definitions and key-event (conversion) design
  • Form and lead measurement
  • E-commerce tracking, where applicable
  • Google Search Console integration
  • UTM naming conventions for campaigns
  • KPI dashboard and recurring reports
  • Written measurement specification and data-quality checks

Advanced options

  • Server-side tracking
  • Consent-aware measurement
  • First-party instrumentation
  • Data warehouse integration (e.g. GA4 to BigQuery)
  • Looker Studio and other dashboards
  • Custom event pipelines

How it works

  1. Review current tracking, goals and reporting needs.
  2. Write a measurement specification: events, parameters, key events and naming.
  3. Implement and validate tags, events and consent behavior.
  4. Build the dashboard and hand over documentation.
Not sure where to start? A Website Growth Audit shows where analytics & measurement work will have the most impact.
About the audit

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